If you are a small business owner operating a traditional brick-and-mortar store, or running an e-commerce business, or both, it’s vital that you invest in digital marketing to promote your brand so you can be competitive in the modern marketplace.
One of the best ways to ensure that your business has access to the very best cutting-edgetechniques is to seek the services of a digital marketing agency in Australia and let the pros guide you through today’s ever-changing world of commerce!
Let’s examine some of the best digital marketing practices to get you started:
Start A Blog – One of the best content marketing strategies is to write blog articles that can have a big impact when it comes to growing your customer base and driving sales. Pertinent articles, videos, e-books, infographics, and more are all great draws for your website, and can also be shared via email and social media. Blog posts should explore topics that are related to your business in a way that demonstrates your expertise, and gives useful information that will attract more traffic to your website, which improves your search rankings.
Engage on Social Media – Utilizing the massive outreach of social media platforms is another great venue for your digital marketing efforts. Millions of today’s consumers use social media marketing to help them decide on their purchases. If your business relies heavily on a product’s visual appearance, like clothing or furniture, then aim for image-oriented sites like Instagram and Pinterest. Focus on using social media sites that best showcase your content. Make sure to respond to those all-important customer interactions swiftly to keep people engaged and to grow a following!
Digital Ads – Purchasing well-placed ads on popular sites like Google as well as on social media platforms can ensure your business is seen by a wide range of people. When placing digital ads you will be able to to choose the best possible keywords in order to target a specific audience, attracting potential customers who are inclined to want to purchase your product or service. Digital advertising can be used to target customers in your local area, in a specific age range, and for a niche market. Many internet platforms also offer re-targeting tools that show ads to customers who have interacted previously with your business website and who have shown an interest, giving them the opportunity to connect again.
Responding To Online Feedback – The power of good customer service is too often neglected. While big companies might get away with it, inadequate customer service can sink a small business, all it takes are a few unhappy posts by disgruntled customers to drive people away from your door! Make customer service a priority, happy customers will return to buy more, and spread the good word to their friends! Be sure to have an up-to-date, easy-to-use ‘Contact Us’ page in place, and respond to comments, questions, and requests for help promptly!
The Australian Government has implemented a Data and Digital Government Strategy to help drive online commerce, check with them for further information that may help your business grow. We hope this helps you get started with your successful digital marketing campaigns!