Looking for a fast way to boost your business? Android push notifications are an excellent way to increase the sales of your business. Would you like to know more about them? If so, then read here.
When we think about digital marketing, we generally think of email, social media, search, and SMS marketing. But, by focusing on these channels, digital marketers often overlook other viable new marketing trends. One of them is Android push notifications.
Push notifications have gained popularity recently as a new marketing tool for digital marketers to reach out to new audiences, and improve retention rates & user engagement. So, you must use these notifications to boost the performance of your business.
In this post, we will explain what push notifications are, why they are significant, and how your business is boosted by this latest marketing trend.
What Exactly Push Notifications Are?
Push notifications are clickable pop-up messages that your website visitors will receive regardless of device log-in. It is a quick and smart way to communicate with your users about news, discounts, and reminders even if they are not active on your app.
Push notifications have the potential to be an effective tool for boosting profits, engagement, and repeat visitors. These notifications help your business expand quickly. The best thing about them is that they are easy to set up and afford.
Why Push Notifications Are Significant For Your Business?
Push notifications are designed to assist you in building a loyal following of users who will naturally be convinced to use your products and services. Let’s now examine the actual importance of push notification marketing and how it benefits your business.
1. Enhanced User Engagement
Push notifications’ purpose is to bring visitors back to your website, so they can continue engaging with your content and start purchasing anything. These notifications work wonders in increasing website traffic and engagement rates because they are call-to-actions.
2. Increased Audience Reach
You may communicate real-time information about your products with your users by using push notifications to reach them anywhere. With push notifications, you can contact them regardless of the website they are currently active on unlike other marketing channels where users must be active on a certain website to view your message.
How Your Business Is Boosted With Push Notifications
In this part, we will tell you how you can boost the performance of your business with Android push notifications.
1. Send Welcome Push Notifications When Users First Sign Up, It Will Help You Keep Users
You must first establish a positive onboarding experience for new users. In addition to encouraging users to enroll, welcome push notifications are a wonderful source of income when a discount is provided because they encourage users to make their first purchase. Successful activation can increase the number of users and turn them into devoted users.
2. Interact With Users When They Add Items To Their Carts And Then Abandon Them.
There are automatic reminders delivered to people who placed orders in their shopping cart but then abandoned the order. According to recent reports, around 69.8% of people abandon shopping carts.
Abandoned push notifications can recover around 30% of all abandoned carts and are extremely effective in bringing users back to check out and complete the purchase. And reclaiming abandoned carts is the best way to boost your business’s sales.
3. Providing Users With Updates
Customers appreciate businesses that keep them up to date on the latest news. So, they expect you to provide them with pertinent and important information. Transactions are one of the most important areas in which they search for updates. For example, payments received details of their order or product shipments, subscription statuses, and so forth. Transactional push notifications are used to communicate with your target users in a targeted and tailored manner.
4. Push Notifications with Personalization
You can design and adjust campaigns based on your business’s needs. Create a distinctive and engaging message that explains why they should opt-in to your push notifications marketing, and if they respond positively, show them the official opt-in where they may click allow.
So, you can offer personalized text first, such as “Want to receive our real-time updates and unique discounts first?” This way, you can show your best argument for subscribing before showing the opt-in. In this way, the user is more likely to select Allow to Subscribe, and you can gain more subscribers and visitors.
Android push notifications are a powerful and effective marketing tool because they act as a bridge between the business and the customer. So, boost your business with push notifications. And, if you are looking for the best push notification service provider, do visit WonderPush, where you will be helped in creating push notifications for Android, iOS, and Web.