Do you know that businesses that engage their customers see a 63% lower attrition rate and that customers who are fully engaged with your products represent a 23% higher share of profitability and revenue? These figures alone should help you understand why you must always interact with your customers.
Now, you might be wondering how to always engage your clients. People spend an average of five hours per day on their mobile phones, with 92% of that time being spent inside of apps, according to research on how much time the average person spends online.
This usage pattern makes it clear that the best way to interact with your customers is to have a mobile app that can provide you with a quick and convenient option. But in reality, having an app is not enough on its own, you also need to attract users to your app. This becomes even more crucial, especially when you are the owner of an eCommerce business.
This is where flutter push notifications come into play. It plays a vital role to grow the business of eCommerce.
Are you interested to know how it can be possible? Then, below are the ways by which targeted push notifications can help your eCommerce business grow.
1. Right Content Deliver The Right Message
The primary goal of sending push notifications is to communicate with users. To make your push notifications more targeted for the audience, carefully written content is a necessity. Sometimes, marketers think that the best content is just text but this is wrong. To make push notifications more interesting, the content should have interesting phrases or jokes.
Users’ Names and their recent app activity can also be used for marketing purposes. Just let the users know of any progress if they are interested in any product. The user will grow to trust your brand as a result of this strategy.
2. Push Notifications’ Magic With Powerful Words
Words are just a group of easy alphabets, yet they have immense power. In the case of push notifications, the right words can be effective. When you say words like discounts, offers, new arrivals, and more, the possibilities for your user to open an app are high. As a result, the conversion rate is increased. You can find the power words by following some steps:
Step 1: Decide the purpose of the push notification
Step 2: Select the right emotion to encourage the necessary action
Step 3: Pick the right words for your word game to arouse the right feeling.
3. The Success Of Push Notification Depends On The Timing
The two main elements influencing push notifications are timing and relevance. The timing of the targeted flutter push notifications must be accurate. No one enjoys being awakened at midnight or early morning, despite the fact it is imaginative and informative.
For best results, send push notifications between 10 AM and 1 PM. Additionally, prioritizing push notifications before sending them to users is preferable when there is a need for too many of them. You can even use it to support your segmented push strategy. The push notifications may be based on what is going on in the immediate area. Any holiday- or season-themed push notification should be given top priority because audiences respond well to them.
4. A/B Testing Will Prevent Any Potential Errors
Making predictions on how push notifications will appear on different devices is not a wise move. The situation will become clear after a quick test, though. What if you could test your push notification before approving it for delivery? A/B testing comes into play here.
To determine which push notification performs better, A/B testing compares one or more versions. The winning version is obtained through the process of sending the tests to small random groups.
5. Customized Push Notifications Can LIght The Right Fire
Push notifications use segmentation to target the appropriate audience for the message. As we know online marketing has always benefited from personalization. Push notifications also function reasonably well.
According to their behaviour, purchasing decisions, likes, and dislikes, users are divided into various groups for segmented notification purposes. Now, segmenting the audience is a very simple process. The segmentation can be combined with a few other elements, such as geo-targeting, to increase the effectiveness of the notifications. Personalization can be very effective and, if used correctly, could lead to significant increases in sales.
Final Words
That’s it! These are the 5 ways by which targeted push notifications can support an eCommerce business growth. So, incorporate flutter push notifications in your marketing strategy and grow your business sales. Moreover, do visit the Wonderpush website. Wonderpush is the best push notification provider when it comes to creating automated push notifications at a reasonable cost.
